That service costs $100 a year, and offers subscribers the ability to install Office apps on up to five devices such as PCs, Macs, tablets, and smartphones. So rather than give up that leverage, Microsoft is limiting the potential market for Office on iOS, while using the platform's popularity to help boost Office 365. Microsoft Office on iPad and Android tablets?.Microsoft's DelBene: Want Office on an iPad? Use SkyDrive.Microsoft touts 1M subscribers for Office 365 Home Premium.In the first quarter, Windows Phone accounted for just 3.2 percent of the worldwide smartphone operating system market share, compared with 17.3 percent for iOS and 75 percent for Android, according to IDC. Microsoft has tried to leverage the widely used Office, which is preinstalled on mobile phones running its Windows Phone operating system, to eke out market share in the smartphone business that's dominated by devices running iOS and Google's Android mobile operating system. The new app, by the way, is officially dubbed " Office Mobile for Office 365 subscribers" in the iTunes Store, but Microsoft is referring to it in press materials as Office Mobile for iPhone. That's because, as Microsoft noted last month, Office 365 has 1 million subscribers. Indeed, while rumors of Office coming to iOS have heated up over the last few years, this release will have particularly limited appeal for the more than 350 million users of iPhones worldwide. "We don't view this as a standalone app," said Chris Schneider, a marketing manager in Microsoft's Office division.
And it's optimized for the iPhone, not Apple's larger iPads.
While it's a free download, Office Mobile for iPhone will only work for subscribers to Microsoft's Office 365 Home Premium and ProPlus service. The software giant on Friday released Office Mobile for iPhone in the iTunes Store. Microsoft inched a bit closer today to bringing the one app to the iPhone that's long been missing: Office.
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